Business and EDU

4 Ways to Improve Your Online Business Presence

There are many ways to make money on your website. However, at some point you will realize that you want to get more sales than you currently have on a regular basis. With just a few steps, you can increase your sales and make more money with your website.



Image via Flickr by egarc2 (Ed Garcia)

There are a lot of things that consumers love, and they love surprises more than almost anything else. Of course, bad surprises are never good—don’t make your users wonder what the price is until they are checking out. Instead, have a surprise sale regularly.

Sale-a-day websites are extremely popular. These sites only have one thing for sale each day, and what will be for sale tomorrow is a secret. If you follow in these footsteps, an increase in sales is sure to follow.

Another option to happily surprise your visitors would be to offer them coupons, sales, or even a free item at checkout. This will save the customer money, and will ensure return customers for you.

Celebrate the Holidays

celebrate holidays

Image via Flickr by DC Central Kitchen

When thinking about holidays, it is important to remember that there are many that get overlooked. Of course, there is Christmas and Hanukkah, which lead to an increase in sales. However, it is important to not forget others, as well. Valentine’s Day is a great option for sales, as are Mother’s Day and Father’s Day.

What can you do to increase revenue on your site during the Holidays? Offer sales for the holidays. For example, you may offer 10 percent off, free shipping, or any other sale you can think of. Make sure that you market this as a holiday sale. This will help increase your sales significantly.

Gift Cards

gift cards

Gift Cards

Image via Flickr by 401(K) 2012

It is important that you offer gift cards, whether your main store is online or offline. With a gift card, you get income and return customers. One of the reasons many stores like gift cards is that the eventual sale will frequently exceed the amount of the gift card. Additionally, if the process goes well for both the gift card buyer and user, they will both likely become return customers. Gift cards can be physical cards or online codes, depending on your storefront, and what you are most comfortable using.

 Online and Off Line

 online or offline

Image via Flickr by Brett Levin Photography

Do you have a brick and mortar store? If so, it is important to make sure that customers know this. If people know that they can purchase online and still come in to talk to you in the store, they are going to feel very comfortable purchasing from you. If you offer coupons on your website, it is a good idea to also accept them in the store. This will help entice customers to your brick and mortar shop.

Increasing sales and building your customer base are the two most important parts of running a sales-based business. Whether you plan to increase your online presence, brick and mortar sales, or both, it is important to make sure you get people through the door.

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