Business and EDU

5 Tips to Strengthen Your Video Marketing Campaign


Build an effective video marketing campaign by following a few basic tips. Listen to your audience for critical feedback. Sage video marketers tune into comments posted to their video blogs for golden nuggets of helpful information. Your viewers can supply you with the most insightful content creation ideas if you listen carefully to their feedback. Practice creating videos to become comfortable in front of the camera and convey a confident, focused, powerful message for your target audience. Use simple and proven principles to bolster your video marketing campaign.

Listen to Your Audience

The easiest way to increase your viewership and bolster your video marketing campaign is by listening intently to the needs of your audience. Tune into the problems, worries or hopes and dreams of your viewers. Trawl the comments section of your video channel, blog and social networking sites to pinpoint problem areas. Gauge feedback to improve your campaign and gain clarity around the dominant message you wish to convey.

Maintain Eye Contact with the Camera

Newbie video marketers lose the interest of their audience by looking away from the camera during videos. Connect with your viewers by maintaining eye contact with the camera. Look into the eyes of your audience. Draw in viewers. Gain the trust of your target market. Confident video marketers look directly into the camera to send a loud, clear and self-assured message to their viewership. Use a device to snag your attention when your eyes wander from the camera. Perhaps snapping your wrist with a rubber band can alert you to these moments.

Boost Your Air Time

Wise video marketers create 3 to 5 new videos each week. Creating videos helps you to gain a sense of comfort in front of the camera. Increase your creativity, strengthen the power behind your message and improve your visibility by shooting videos frequently. Nail down your delivery. Improve your presentation and fortify your brand. Increasing your air time also helps you to inspire fellow video marketers. Improving your video creation skills helps individuals who might be struggling with their video marketing campaigns. Create to educate, inspire and connect with fellow marketers.  An increasing number of individuals will become brand advocates.

Comment on Relevant Videos

Avoid one glaring mistake made by the majority of video marketers. Network effectively by posting insightful, helpful comments to relevant videos. Supporting your fellow entrepreneurs grows your network quickly. Commenting on authority video channels sets the foundation for lasting, prospering relationships. Posting comments also builds your brand and increases your visibility. Patiently sift through relevant channels on video publishing websites. Share your in-depth comment to add value to the video offering or channel. Offering your insight through video commenting provides you with a free, time-saving method of reaching into new targeted audiences.

Persist Through Difficult Times

Almost every successful video marketer suffered through the days of attracting 1, 2 or 3 video views on helpful, carefully-prepared videos. Continue to create good content despite seeing few tangible results. Persist through difficult times.

Kelli Cooper, writing for, enjoys writing about all things video.

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