Business and EDU

Benefits of DVD Marketing


While the internet is definitely taking up a larger piece of the pie in the average marketing campaign, there are still many effective offline ways to promote your products and services; the most successful businesses realize this, and employ a strategy that encompasses various marketing techniques. Here are some benefits of DVD marketing.

Powerful Visual Medium

People respond very strongly to what they see, which explains why a business will put so much thought into the shape, size, color and logo of their newest product launch. The more we can tell about a product just from seeing it, the more likely we are to buy it. While the internet is becoming an integral part of visual marketing, the kings are still offline, such as cable and broadcast television. Many businesses, however, cannot afford this route and DVD marketing can be a more cost-effective way to market offline. The key to successful marketing is creating a memorable experience for the viewer, and a  quality DVD can create such an experience.

Strong Way to Connect with Target Audience

Marketing DVDs offer a strong conduit for connecting with your target audience. You have the opportunity to not only showcase your product or service, but yourself, your employees, your philosophy, the day-to-day workings of your business. This marketing medium helps build credibility, authority and trust—all of which are beneficial to a business trying to win customers. DVDs provide an enhanced level of communication between a business and its target customers.

Direct Mail Benefits

As part of a direct mail campaign, DVDs can pack a powerful punch. They will stand out over the rest of the fliers, coupons and other paper-based marketing materials. Research has found that DVDs can net a response rate of between 5 and 12 percent, which is 50 to 60 percent better than traditional print materials; product recall is also between 40 and 60 percent higher. And the cherry on top?  The production and mailing of discs can be anywhere from 10 to 40 percent less than standard direct mail pieces. Consumers place a high premium on ‘’perceived value’’ and a DVD has a higher ‘’perceived value’’ than regular direct mail—this means the recipient is more likely to check it our rather than trash it. Most people are playing DVDs on computers nowadays, and you can take advantage of embedded links to allow viewers to go right to your website to make a purchase or learn more. Direct mail recipients are also more likely to pass on a disc than a standard direct mail piece.

Kelli Cooper is a freelance writer who blogs about a variety of marketing topics; she recommends you visit this California blu ray duplication company for your DVD marketing needs.

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