Designing your business website to increase conversions can be a tricky proposition. If you talk business persistently without sharing helpful, usable content you’re like to scare away prospective customers. Going heavy content creation and hiding your offer makes your conversions drop like a brick. How can someone offer an opportunity if you have no idea that they’re selling anything?
Being upfront, transparent and clear aids your web design and business venture. Design your site around the idea of selling a product or service by helping visitors understand your venture. Keep business advertisements and links above the fold. Make content prominent in your design scheme to give viewers something helpful to chew on.
Create a clear message by staying on topic. Each design element should be geared toward a single purpose. Follow these simple, actionable tips to boost your online conversions.
Boosting your conversions grows business quickly. By communicating effectively with your target market you can expand your online presence and brand.
Begin with the end in mind. Effective designers know who they want to reach and how they wish to reach them before seeing online success. If you can’t craft a vision of who you wish to connect with why would you expect your ideal client to know what you want?
Put Business above the Fold
Position business links and advertisements above the fold. Increase online conversions by focusing your visitors on business links immediately on visiting your website. If you’re selling eBooks or asking visitors to sign up for your list place these calls to action above the fold. Design with business in mind.
Use your blog sidebar as a sales center. Include a newsletter sign up form to build relationships and increase sales. Post multiple advertisements including:
- eBook banners
- video boot camp banners
- product advertisements
- affiliate ads
Give your visitors variety. Boost conversions
Business website designers should place opt in forms above the fold. Don’t allow your visitors to leave without seeing your sign up form. Include a video to increase your trust factor. Most visitors enjoy seeing a real, live, authentic person speaking about the gist of the website or business offer. Inspire visitors to know, like and trust you by using video. Jack up your online conversions.
Stay on Topic
Each banner advertisement should be relevant to the theme of your website. Build a design focused on 1 niche. Do not stray from this niche or you may lose web visitors and opportunities for conversions. Design your site based on a single, generalized intent. For example, a home business coach would design their website to offer practical tips to aspiring home based entrepreneurs. Each advertisement and element of this site’s design would center of practical home business growing tips.
Create Fresh Content
Whether you’re running a blog or business website publish fresh, relevant content to boost conversions. Designing your website around helpful content turns disinterested visitors into hungry buyers.
Think of your site as a news center. Boosting the amount and quality of new content will help you to convince lukewarm visitors to make the buy. Picture the average newspaper reader or TV news viewer. He or she wants the latest and greatest breaking news to get their newshound craving satisfied. If they keep coming back because the new source is current they’re likely to act on an advertisement posted on the site or shared on a news channel.
Your website is no different. Creating fresh, effectively designed content draws in readers quickly. Increase online conversions by becoming a content creation machine and gaining the trust of people from your niche. Make sure your content is front and center. Design plenty of white space to focus your readers on your content.
On the design front you want to make content dominate your design. Go light on advertisements and heavy on content to generate sales or grow your email list. Consider an 80/20 ratio of content to advertisements or 90/10 if you want to increase conversions quickly. Smart entrepreneurs know filling website real estate with fresh content draws in buyers because your content does most if not all of the selling or converting.
Conclusion
Develop a vision for your website. Design your portal according to the vision you hold in mind. Work off of this blueprint religiously to create a clean, clear design and boost your conversions.
Visualize moving new visitors to become eager buyers. By easily seeing the process in mind you can effectively design your website to reach your desired end.
