Web Design

13 Simple Tips for Improving Your Web Design

Having a website requires more than simply just producing content and sharing it with an audience. Launching a website with great design is just as important as the articles or content you are publishing, especially when you want to keep your visitors coming back for more. With a few simple tips, you can greatly improve the overall design of your site to help boost its popularity and overall influence.


Be Considerate of Your Audience

Be consider of your audience and target demographic any time you are designing a website. If your audience is generally skewed towards females, coming up with a relevant design that is appealing to the age group of the women who are visiting your site is highly recommended. The more appealing your site is to your audience, the more likely they are to come back in the future.

Use a Polished Logo

Ensure you are using a polished and attractive logo on your site. Working with a professional graphic designer can help to get the results you desire.

Check Competitor Sites

Check competitor sites to get an idea of various designs currently online. Gathering inspiration is also possible with a bit of research.

Ensure Your Navigation is Visible and Fully-Functional

Ensure your site’s navigation is fully-functional and visible on various devices and browsers before launching. Test your navigation in different browsers and on multiple operating systems.

Implement Color With a Strategy

Use color wisely any time you are designing a site. Research color trends, palettes and schemes to find one that fits your site’s purpose and layout.

Rid Clutter

Rid clutter from your site by removing unnecessary graphics and videos from each page. Additionally, ensure there is enough white space when you are publishing content to keep your site from being too cluttered and difficult to browse.

High-Quality Photos Matter

Use high-quality photos to improve your site’s overall design and to attract others to visit again. You will also appear more professional when you implement high-quality photos and graphics.

Pick Your Fonts Wisely

Choose fonts that are easy to read and that are not distracting, especially when you are publishing blog posts.

Consider “The Fold”

Incorporating the most popular content “above the fold” of a site helps to keep visitors coming back for more content.

Use Responsive Design Techniques

Implement responsive design techniques into your site. Responsive design will allow your site to fit any browser width and various mobile or tablet browsers.

Avoid Flash

Avoid using Flash-based graphics and instead, stick with using traditional video streams and GIF or JPG images.

Work With a Professional Team

Working with a professional team to help design your site can be extremely beneficial if you are inexperienced but looking for a modern site design. NJ website development companies are available to help with everything from creating concepts to executing the actual design you want for your site.

Incorporate Search Engine Optimization

Incorporating SEO, or search engine optimization is extremely important for any type of website you want to launch. SEO helps to keep your website within the most popular search engines today such as Google, Yahoo! and Bing.

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